Stories Digest: We Stopped Publishing New Blog Posts for One Month. Here’s What Happened.

Hi friends,

Hope your week is going well! In this letter, I’d love to share some tips from one of the top posts this past week:

The Buffer Social blog is our greatest marketing asset. Last year, we decided to do something rather crazy and stop publishing new blog posts for a month! Instead, we repurposed and refreshed our content from the archives.

Here’s the full list of strategies we tried:

1. Update older blog posts with new information, graphics
2. Create SlideShares
3. Republish content to Medium
4. Republish content to LinkedIn Pulse or a LinkedIn group
5. Republish content to Quora
6. Create video content from blog posts
7. Create audio content from blog posts
8. Create ebooks based on Buffer blog posts
9. Create new email drip campaigns based on Buffer blog posts
10. Build an MVP version of a learning center for greater discoverability of posts
11. Create infographics
12. Create Pinterest images
13. Bundle tools posts into Product Hunt collections
14. Experiment with email communication with our RSS list

Hope this list gives you some ideas on how you could repurpose and refresh your content. If you are curious to find out more about how the experiment went, here’s the full article :)

Cheers,

Alfred and the Buffer team

Social Media

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